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Non-surgical rejuvenation: hyaluronic acid fillers and the aesthetics revolution

Sep 02,2019

Non-surgical aesthetic treatments are growing rapidly across the UK and are expected to be worth an excess of £3bn over the next five years1. This trend expands across the world, with global sales in 2026 forecasted to be worth $46 billion USD2. This is a 75% growth rate over 10 years; in 2016 cosmetic procedures were valued above $26 billion USD2. The rapid growth of non-surgical options can be attributed to social media and the de-stigmatisation of cosmetic procedures, especially among the 18-40 age group1.

A growing number of people seem to be opting for the ‘quick fix’ treatments such as fillers, both due to the lower cost and the minimal to no-downtime recovery. In the face, these treatments can provide volume, contour and can reshape the face, without the same potential high risks associated with traditional cosmetic surgery.

Before even considering non-surgical treatments to rejuvenate and improve your skin, it is possible to look at changing your skincare routine or lifestyle. This includes watching the intake of tobacco, alcohol, sugar, excess exposure to the sun/ UV rays and so on. Having a good skincare routine is also key for maintaining healthy skin function.

There are a wide variety of ‘quick fix’ options available on the market. Botox and fillers tend to be the most popular of the non-surgical options, to reduce the appearance of wrinkles and volume loss.  Hyaluronic acid fillers are the main group of dermal fillers used in non-surgical rejuvenation3. Hyaluronic acid fillers pushed ingenuity in non-surgical treatments, providing non-animal and non-permanent solutions to ageing, with lower rates of adverse events than their earlier counterparts.

Perfectha® is a range of hyaluronic acid fillers, of non-animal origin designed thanks to the E-BRID technology to provide consumers with longer-lasting results.




1.International Medical Travel Journal, UK non-surgical cosmetic treatment could grow to £3bn. 24 Dec 2018.
2.Statistica 2019 Total global cosmetic surgery and procedures market in 2016 and a forecast for 2026 (in billion U.S. dollars)
3.Gold M (2007) Use of hyaluronic acid fillers for the treatment of the aging face. Clinical Interventions in Aging 2(3):369-376



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